Vista Automation, the leading Industrial Automation Solutions provider in the Middle East region, is pleased to announce the launch of the new company logo and tagline as part of the ongoing and continuous evolution of our company.

In order to symbolize our growth, we sought out a new logo that would refresh our brand identity and reflect a more modern look, while capturing Vista’s ongoing mission to provide well-Engineered Industrial Automation Solutions and deliver excellent quality performance and support across the products and services we provide.

Designed in-house, the new logo stays true to our roots while still reflecting the evolution of the new visual identity by presenting the company as modern and evolving. A slanted design triangular shape is introduced in order to symbolize strength while depicting the letters V and A for Vista Automation. The design also offers a look of dynamic power, energy, balance and smart approach while maintaining the original Vista Automation colors scheme of grey, maroon with the introduction of a new shade of blue.

In association with the new logo our tagline was also updated: “Providing Solutions. Delivering Excellence.”

The new tagline reinforces our position and evolution within the automation industry and the commitment to enriching our customers’ experience of doing business with Vista Automation as we strive to be the most valued and trusted business partner to our clients.